are designed to
celebrate the grit and glory of the committed athlete. Inov-8 Shoes
believes in natural
running. Inov-8 Shoes
defines natural running as taking running back to its most
innate form, letting nothing alter the natural biomechanics of the foot and body. Inov-8
states running relies on the strength of the runner’s feet and legs rather than
the support or cushioned footbeds.