New Balance Shoes describes its marketing philosophy as centering around "the design", development, and testing of superior performance-driven products. The New Balance Shoes heritage dates back to 1906 when the company manufactured custom orthopedic shoes. This expertise in handcrafted, custom made shoes made New Balance Shoes the best running shoes in the market. Since the early days of running shoes New Balance Shoes have been transformed to feature function over fashion as the premier running shoe of choice.
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